Advertising Technical Specs & Deadlines

All the technical information, booking deadlines and delivery deadlines that you need to know if you're creating or sending any advertising copy to us.

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, More 4, Film 4, All 4


W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box


HGTV, Really


Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream, Adtoox or Peach).


Approved Third Party Tracking

For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:

  • Flashtalking
  • Google DoubleClick
  • Innovid
  • Sizmek

If you require tracking from a vendor outside of this please contact your account manager.

Ad Specs

  • Clearcast's advice for new superimposed text rules

    Download (PDF, 663.5KB)

    Do's and don'ts concerning the new superimposed text guidelines which come into effect on March 1st 2019

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700



We accept clock delivery through Adstream, Peach or Adtoox to transmission sites.

From 1st October, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot reqyests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream or Peach. SES will still be able to ingest SD commercials, although HD should be your preference.


Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 7468 6868

Adtoox +44 287 114 0100 /



For any queries or further clarification relating to the specification and delivery of copy, please contact:


August Bank Holiday 2021 Copy Deadlines 

Linear Airdate Instructions Before Delivery Before Approval Before
Tues 24th Aug 19th Aug 19th Aug 19th Aug
Wed 25th Aug 20th Aug 20th Aug  20th Aug
Thur 26th Aug 23rd Aug 23rd Aug 23rd Aug
Fri 27th Aug 24th Aug 24th Aug  24th Aug
Sat 28th Aug 25th Aug 25th Aug  25th Aug
Sun 29th Aug 25th Aug 25th Aug  25th Aug
Mon 30th Aug** 25th Aug 25th Aug  25th Aug
Tues 31st Aug 25th Aug 25th Aug  25th Aug


** Bank Holiday


VOD deadline: Copy, rotations, & tags required for activation between 30th Aug - 1st Sept must be delivered by EOP 19th August

Normal Delivery: Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late delivery surcharge.                   



2021 Advanced Booking Deadlines


AB Deadline


Tuesday 29th June 2021


Tuesday 3rd August 2021


Wednesday 1st September 2021


Tuesday 28th September 2021


Tuesday 2nd November 2021