Channel 4

Deliveroo Product Placement

Deliveroo increases purchase and consideration for groceries with product placement within Come Dine With Me.

The Big Idea

This is highly integrated product placement deal featuring both active and passive exposure. This is the first product placement deal Channel 4 have done with Deliveroo and it’s the first of its kind within Come Dine With Me.


Making it Happen

This was brokered directly with Deliveroo, Initiative Agency & Multistorey (Producer).