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Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
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Channel 4 launches real-time bidding on All 4 in UK broadcast industry first
We've launched All 4 Private Marketplace, a new advertising innovation that enables brands to buy digital advertising space around All 4’s 14,500 hours of premium content via private programmatic auction for the first time. -
GAMESMASTER TO REBOOT ON E4
It’s been off our screens for 23 years, but the iconic series, GamesMaster is set to make a return to E4 later this year, in partnership with Oculus Quest 2 from Facebook. -
The Black to Front Project - Commercial Initiatives
In a world first, Channel 4 transformed its entire commercial schedule to support its ambitious Black to Front Project. -
Fresh batch of bakers revealed for S12 of The Great British Bake Off
A baker's dozen! The line-up for The Great British Bake Off 2021 has been revealed, ahead of the season 12 debut broadcasting on September 21 on Channel 4. -
Channel 4’s coverage of the Tokyo 2020 Paralympic Games reaches 20 million viewers
Channel 4's coverage of the Tokyo 2020 Paralympic Games was viewed by over 20 million viewers - a third of the UK population (33%) and a fifth of young people aged 16-34 (22%). -
All 4 Programmatic Buyers Guide
Download our Programmatic Buyers Guide for Programmatic Guaranteed and Private Marketplace