Can Yodel Rap make its way to Christmas Number One?
Dominos X 4Studio brings back Yodel Rap for Christmas Number One!
The Big Idea
Last year to coincide with the release of Domino’s first Yodelling TVC creative, we produced a piece of content introducing the Yodel Boiz. The Yodel Boiz are a fictional band who create drill music influenced by yodel. This year we have Brought the Yodel Boiz back, this time in a bid for the Christmas Number 1.
The content is made of two parts - the mocumentary which discusses the making of the track and the music video itself. It will be going out across Channel 4’s social platforms - YouTube, Facebook, Instagram, Snap and TikTok. In a 4Sales first, the track has also been released on Spotify, Apple Music and Tidal.
Making it Happen
The deal has been brokered between 4Studio and Havas Media Group. The content has been produced by Mothers Best Child.