Latest
Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
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Sponsorship Rocks: fifteen-year study reveals effectiveness of broadcast sponsorship
Channel 4 Sales is unveiling the results of its Sponsorship Rocks study, the most comprehensive analysis of broadcast sponsorship effectiveness ever conducted. -
Waitrose to sponsor Channel 4’s The Great British Bake Off 2024
Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of fan favourite, The Great British Bake Off. -
Product Placement Opportunities 2024
Physical Product Placement can be explored within the following programmes, subject to the show sponsor & Channel 4 approvals.
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First Look at Queenie by Candice Carty-Williams coming to Channel 4 in 2024
Channel 4 and Onyx Collective have released a first-look clip and brand new images from the highly anticipated upcoming adaptation of Queenie, based on the bestselling novel by Candice Carty-Williams. The eight-part drama series will air on Channel 4 and Hulu in 2024 and stars Dionne Brown (Criminal Record, The Walk-In) in the lead role. -
First look trailer revealed and further casting announced for Big Boys series 2
Jack Rooke’s critically acclaimed and multi award-winning comedy from Roughcut TV returns to Channel 4 in January 2024 -
Tesco Whoosh to sponsor Channel 4 comedy strand
Channel 4 Sales has secured Tesco Whoosh as the new sponsor of its ‘Channel 4 Comedy’ strand of programming. The innovative deal marks the first time Channel 4 has included YouTube inventory as part of a sponsorship and a first foray into TV sponsorship for Tesco Whoosh – the grocery retailer’s own rapid delivery service.