Our channels
Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:
Channel 4
Channel 4, 4Seven, E4, E4 Extra, More 4, Film 4, All 4
UKTV
W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play
The Box Plus Network
4Music, Heat, Kiss, Kerrang!, Magic
Discovery
HGTV, Really
Tech Specs
For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream/Peach/Clearcast).
Approved Third Party Tracking
For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:
- Flashtalking
- Google DoubleClick
- Innovid
- Sizmek
If you require tracking from a vendor outside of this please contact your account manager.
Ad Clearing
Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.
Clearcast: +44 (0)20 7339 4700
Delivery
We accept clock delivery through Adstream/Peach/Clearcast to transmission sites.
From 1st October 2021, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.
UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream/Peach/Clearcast. SES will still be able to ingest SD commercials, although HD should be your preference.
Adstream: +44 (0)20 7539 8400
Peach +44 (0)20 7468 6868
Clearcast: +44 (0)20 7339 4700
Contact
For any queries or further clarification relating to the specification and delivery of copy, please contact:
2022 Advanced Booking Deadlines
Month
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AB Deadline
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Jan-22
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Tuesday 30th November 2022
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Feb-22
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Wednesday 5th January 2022
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Mar-22
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Tuesday 25th January 2022
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Apr-22
|
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Tuesday 1st March 2022
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May-22
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Tuesday 29th March 2022
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Jun-22
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Tuesday 26th April 2022
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Jul-22
|
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Tuesday 31st May 2022
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Aug-22
|
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Tuesday 28th June 2022
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Sep-22
|
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Tuesday 2nd August 2022
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Oct-22
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Wednesday 31st August 2022
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Nov-22
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Tuesday 27th September 2022
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Dec-22
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Tuesday 1st November 2022
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Christmas & New Year 2022 - Copy Instructions, Approval & Delivery Timetable
| Wednesday 7th December |
2nd December |
| Thursday 8th December |
5th December |
| Friday 9th December |
5th December |
| Saturday 10th December |
6th December |
| Sunday 11th December |
6th December |
| Monday 12th December |
7th December |
| Tuesday 13th December |
7th December |
| Wednesday 14th December |
8th December |
| Thursday 15th December |
8th December |
| Friday 16th December |
9th December |
| Saturday 17th December |
9th December |
| Sunday 18th December |
12th December |
| Monday 19th December |
12th December |
| Tuesday 20th December |
13th December |
| Wednesday 21st December |
13th December |
| Thursday 22nd December |
14th December |
| Friday 23rd December* |
14th December |
| Saturday 24th December |
15th December |
| Sunday 25th December |
15th December |
| Monday 26th December ** |
16th December |
| Tuesday 27th December ** |
16th December |
| Wednesday 28th December |
16th December |
| Thursday 29th December |
19th December |
| Friday 30th December |
19th December |
| Saturday 31st December |
20th December |
| Sunday 1st January |
20th December |
| Monday 2nd January ** |
20th December |
| Tuesday 3rd January |
20th December |
*Clearcast Closed
** Bank Holiday
VOD deadline: Copy, rotations, tracking tags and copy changes
between 23rd Dec 20212 - 5th Jan 2023 need to be received by EOP 14th December.
Normal Delivery
Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late delivery surcharge.
1. Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.
2. UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, WarnerMedia
3. Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.
