Advertising Technical Specs & Deadlines

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, More 4, Film 4, All 4

UKTV

W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box

Discovery

HGTV, Really

Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream, Adtoox or Peach).

Approved Third Party Tracking

For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:

• Flashtalking
• Google DoubleClick
• Innovid
• Sizmek

If you require tracking from a vendor outside of this please contact your account manager.

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700

Delivery

We accept clock delivery through Adstream, Peach or Adtoox to transmission sites.

From 1st October, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot reqyests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream or Peach. SES will still be able to ingest SD commercials, although HD should be your preference.

Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 7468 6868

Adtoox +44 287 114 0100 / support@adtoox.com

Contact

For any queries or further clarification relating to the specification and delivery of copy, please contact:

• Sven Alexander, Traffic Leader: 07711 767096
• Philip Nutter, Traffic Manager: 07834 337436
• Sandy Wood, Traffic Manager: 07595 106135

August Bank Holiday 2021 Copy Deadlines 

** Bank Holiday

VOD deadline: Copy, rotations, & tags required for activation between 30th Aug - 1st Sept must be delivered by EOP 19th August

Normal Delivery: Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late delivery surcharge.                   

2021 Advanced Booking Deadlines