Our channels
Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:
Channel 4
Channel 4, 4Seven, E4, More 4, Film 4, All 4
UKTV
W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play
The Box Plus Network
4Music, Heat, Kiss, Kerrang!, Magic, Smash Hits, The Box
Discovery
HGTV, Really
Tech Specs
For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream/Peach/Clearcast).
Approved Third Party Tracking
For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:
- Flashtalking
- Google DoubleClick
- Innovid
- Sizmek
If you require tracking from a vendor outside of this please contact your account manager.
Ad Clearing
Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.
Clearcast: +44 (0)20 7339 4700
Delivery
We accept clock delivery through Adstream/Peach/Clearcast to transmission sites.
From 1st October 2021, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.
UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream/Peach/Clearcast. SES will still be able to ingest SD commercials, although HD should be your preference.
Adstream: +44 (0)20 7539 8400
Peach +44 (0)20 7468 6868
Clearcast: +44 (0)20 7339 4700
Contact
For any queries or further clarification relating to the specification and delivery of copy, please contact:
2022 Advanced Booking Deadlines
Month
|
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AB Deadline
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Jan-22
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Tuesday 30th November 2022
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Feb-22
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Wednesday 5th January 2022
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Mar-22
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Tuesday 25th January 2022
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Apr-22
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Tuesday 1st March 2022
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May-22
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Tuesday 29th March 2022
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Jun-22
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Tuesday 26th April 2022
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Jul-22
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Tuesday 31st May 2022
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Aug-22
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Tuesday 28th June 2022
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Sep-22
|
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Tuesday 2nd August 2022
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Oct-22
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Wednesday 31st August 2022
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Nov-22
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Tuesday 27th September 2022
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Dec-22
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Tuesday 1st November 2022
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State Funeral 19th September 2022 - Copy Instructions, Approval & Delivery Timetable
| Linear Air Date |
Instructions, Copy Approval and Delivery by EOP |
| Wednesday 14th September… |
Monday 12th September |
| Thursday 15th September |
Monday 12th September |
| Friday 16th September |
Tuesday 13th September |
| Saturday 17th September |
Tuesday 13th September |
| Sunday 18th September |
Wednesday 14th September |
| Monday 19th September** |
Wednesday 14th September |
| Tuesday 20th September |
Thursday 15th September |
** STATE FUNERAL BANK HOLIDAY
VOD deadline: 19th & 20th EOP Monday 12th September
Notes:
1) Copy received dates are to avoid late copy surcharges being applied by some broadcasters.
2) UK broadcasters are those represented by: ITV, Sky Media, Channel 4 & Warner Media.
3) Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.
Normal Delivery
Linear copy Instructions should be supplied at least 2 clear working days before transmission. Linear copy should be delivered at least 2 clear working day before transmission to avoid a late
delivery surcharge.
1. Copy Received Dates are to avoid late copy surcharges being applied by some Broadcasters.
2. UK Broadcasters are those represented by: ITV, Sky Media, Channel 4, Turner Broadcasting
3. Agencies with clients for whom the indicated deadlines are impractical should contact individual broadcaster sales representatives directly to agree their requirements.
