Power of Digital Video
David Amodio, Martin Greenbank and Amelia Ayliffe reveal exactly why not all views are equal in the world of online video, exploring the huge benefits of broadcaster VOD and revealing the latest viewing trends during the Coronavirus crisis.
Power of Association
Rupinder Downie, Sophia Field and Amelia Ayliffe explore why it is so impactful for brands to associate themselves with powerful TV content and explore exactly what makes a successful sponsorship partnership.
Advertising during COVID
Kirsten Gillard, Lucy Antoniou and Claudia Beith take us through the second report in our COVID-19 research series. Naturally building on the findings from our first report, it focuses more narrowly on advertising campaigns that have changed their messaging in light of COVID-19 to see how they resonate with consumers.
Power of Inclusion
Sam Cannons and Joe Chapman take us through an in-depth study of diversity and inclusion within UK advertising. Its been a 'hot topic' for a while now, but has enough been done to make commercials more representative?