Prime Entertainment Sponsorship Opportunity

Prime Entertainment on E4 is the perfect opportunity to align with highly acclaimed entertainment at a key time of day, offering the opportunity to sponsor a variety of well-loved returning shows and brand-new formats.

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From May this year, we have an exciting variety of shows on E4, from the familiar faces of The Big Bang Theory, The Goldbergs, The Inbetweeners, Rick and Morty to the new E4-exclusive Instagran! Look no further than Prime Entertainment for your perfect mix of easy-watching, comfort TV! 

Instagran: A spoof reality show following Amanda Holden and her 85-year-old gran, Myrtle, after she moves out of her Doncaster bungalow to live with Amanda in her swanky London pad. But this is a reality show with a difference because Amanda’s gran won’t really be her gran - it will be BAFTA-winning comedian Leigh Francis in heavy prosthetics, made up to look exactly like an 85 year-old lady.

Worried by how isolated her beloved nan, Myrtle, became during the Corona Crisis, Amanda has persuaded Myrtle to up sticks and come and live with her, and her family, in their luxurious London pad. And never being one to pass up a PR opportunity, Amanda has given a camera crew access-all-areas to record the whole adventure.

Teen Mum High: Follows six teen mums and their babies coming together in a residential summer 'school'. The school will be run by a successful business woman who was once herself a teen mum. Each girl has a specific career dream that they want to realise, and also a personal problem holding them back, such as body confidence or relationship issues.

Across eight episodes, the mentor will draw on her own experiences as a teen parent and entrepreneur to set aspirational real-world challenges which give the girls a taste of the grown-up life they’ve always  dreamed of...


Linear sponsorship is predicted to reach over 16m Adults, 5.3m 1634s and an additional 40m impressions on All 4!


Predicted to profile young and female 


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Please contact your usual 4Sales representative if you have any questions or would like to talk through the opportunity or e-mail us at:


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