We’ve compiled our best in class ENG4GE and creative digital campaigns from Q3 and Q4 2020 to share with you.
Warner Bros Tenet – September 2020
To celebrate the first big cinema launch post COVID we created a Personalised Audio campaign tapping into our registered user database of 24 million. To capture users' attention and create stand out for the film, viewers heard and saw their name at the beginning of the trailer; this was then followed by the Time Runs Out message and a call to action to book tickets now.
Pukka Tea – October 2020
Pukka Tea ran a Dynamic campaign in October 2020 to promote their night time tea range. The campaign featured sleep tips, time of day and platform specific messages as well as strong branding.
Bombay Sapphire November 2020
Bacardi booked three different interactive formats in Q4; our favourite was the stylish creative for Bombay Sapphire. We created a frame around the pre-roll to feature product shots, more information on cocktails as well as a link to purchase.
Three November 2020
As part of our Cyber package we created an Amplify unit for Three to showcase their Black Friday offers on handsets and sims. This was a great way of adding additional cyber deals messaging for Three while using their standard brand ad.
The Collective October 2020
The Collective ran a sampling unit with us which enabled All 4 users to claim a free sample of their straight up Greek style yogurt. We worked with SoPost on the fulfilment who can offer great analysis of who are claiming the samples and where they are being claimed. The unit encouraged users to complete a simple form within ad unit and SoPost would then follow up with the voucher.
EVE Mattress homepage takeover November 2020
Eve ran clever time of day messaging within their homepage takeovers, telling viewers to either rise and shine or sleep mode activated. This is a high impact, engaging way to amplify their brand messages.
Clinique October 2020
Clinique ran a personalised ad that used not only the viewer's name, but also invited them to choose their perfect foundation. The unit asked different questions of the user about their preference for finish and coverage with the result being the users perfect foundation match.
Diageo Smirnoff November 2020
Designed by the creative agency, Adylic, Diageo ran an interactive format which allowed viewers to select between seeing an ad for a Dirty Martini or an Espresso Martini.
Pandora Dynamic October 2020
As part of their 20 anniversary activity Pandora used our Dynamic format to highlight the anniversary model of their bracelet as well as pulling in the user's closest Pandora store details.
Heinz Mayonnaise pause December 2020
Heinz Mayonnaise used one of our simplest but most popular formats for a Christmas brand campaign. Our Pause creative runs across desktop and big screen platforms and fills the whole screen when users pause while watching the programme content. Who doesn’t love a bit of Mayo at Christmas!