In Q1 2021, we are inviting brands to partner with All 4 and MTM (an independent research agency) to prove the value of VOD for New to VOD advertisers, and, to prove the effectiveness of our new targeting products APPROVED and BESPOKE.
We are inviting brands to express an interest in taking part in this research by the 29th January 2021.
The final advertisers that we work with on this research project will be selected by MTM. They are aiming to recruit advertisers from a wide range of categories so this will be taken into consideration when selecting partners. Selected advertisers will receive confirmation of selection by 12th February.
To be eligible, advertisers must meet the below criteria:
- The advertiser must be New to VoD OR buying an APPROVED or BESPOKE audience
- The campaign must start in March 2021
- The campaign must run for 4-6 weeks
- Minimum impressions 800,000
- The advertiser must be happy for 4 Sales to use the results as a case study
- The advertiser will need to complete a briefing form at least two weeks before the campaign goes live
As part of the selection process, MTM also asks that interested brands please provide the below:
- Campaign objective:
- Description of creative/ if possible a link:
- The advertiser’s reason for testing VOD or reason for buying APPROVED/BESPOKE:
The selected advertisers will receive a bespoke piece of research, worth £16,000. Please ask for further details on the research methodology.
To express interest in taking part please contact your usual 4Sales All 4 representative or e-mail 4Sales@Channel4.co.uk.