"Bubble Up With Channel Four” is encouraging people to bring Channel 4, along with its other platforms, into their Covid ‘bubble’ during lockdown.
The purpose of the campaign is to share a warmer message and remind people they can rely on Channel 4 to offer up some much needed light relief during this third lockdown with our brilliant content - new releases like The Great Pottery Throwdown, First Dates, and Junior Bake Off and nostalgic favourites like Desmond’s and The Inbetweeners.
Channel 4’s award-winning in-house team, 4Creative, have designed this cheery candy pink bubble logo which will appear over the next six weeks right across the Channel 4 network, on All4, and our social channels.
The pink bubble will drift across Channel 4, as well as All4, E4, Film4, 4Music and 4Seven over the following six weeks.
Zaid Al-Qassab, Channel 4’s chief marketing officer, explained: “Lockdowns are challenging at the best of times but this one, coming in January with the post-Christmas blues, is going to be a very tough time for everyone so we wanted to create a warmer, cosier message which invites people to bubble up with Channel 4 and enjoy some much needed escapism.”
Channel 4 has played its part in reinforcing the government's stay at home message, displaying Stay at Home message on-screen at all times throughout the first lockdown to reinforce the importance of minimising movements:
Channel 4 also got behind the 'We Need Tour Butt' campaign, a humorous appeal for viewers to take some weight off via a series of 10-second fly-on-the-wall style films featuring channel favourites Matt Berry, Jon Snow and Krishnan Guru-Murthy.