Clairol and Channel 4’s First Dates launch new campaign Find Your Perfect Match, featuring TV spots with hit show’s cast members
Clairol, the expert at-home hair colour brand, has today announced a partnership with Channel 4’s hit show First Dates, celebrating the importance of finding your perfect match, whether it’s for dating or hair colour.
Find Your Perfect Match will feature the well-known First Dates talent, Cici Coleman and Daniella Kalita, discussing how they have found their ‘perfect match’ in the First Dates environment.
The campaign aims to show the expertise Clairol has at providing at-home solutions for all women, no matter their hair type or level of commitment. It aims to drive confidence and empower women of all ages to allow their hair aspirations to come to life in full colour.
Developed in partnership with Zenith and Publicis Media Content, the campaign will run across live and on demand TV (All 4), featuring a 30 second ad produced by First Dates creators, Twenty Twenty Productions. The ad will appear in premium first break spots during First Dates Hotel until 11th October.
The campaign will be supported by in store marketing and social activity with activations running until 21st November. Find Your Perfect Match continues throughout the holiday season and in the lead up to Valentine’s Day 2023.
Sannah Rogers, Managing Director at Zenith, said, “We are thrilled to be working with Channel 4 and First Dates to showcase unique personal journeys whether it be in the quest for the perfect hair colour or the perfect date. Clairol want to help inspire confidence and empower people to chat openly about their hair aspirations and as we know, talking openly couldn’t be more important when navigating the dating world!”
Amanda McLeod, Marketing Director for Clairol at Wella Company, said, “We are really proud of the Find Your Perfect Match campaign, it has been great to engage with the First Dates talent to create new and fresh content for the partnership. With a combination of TVC, instore activations and social amplification, it’s a perfectly suited collaboration that enhances the reach of both Clairol and Channel 4.”
Angus Mitchell, Customer & Commercial Leader, Channel 4 said: “It’s always a thrill to work on a partnership that brings together a brand and show with such a clear synergy, and Clairol and First Dates is a perfect example of this. Featuring familiar faces from the programme in the fun and creative ad is a great way to truly engage viewers with their product range.”
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About Channel 4
Channel 4 exists to create change through entertainment. Publicly owned yet commercially funded, Channel 4 generates significant and sustainable cultural, economic and social impact across the UK – at no cost to the taxpayer. The broadcaster’s distinctive remit is set by Parliament, and it has a role to represent unheard voices, challenge with purpose and reinvent entertainment. For 40 years, it has been a British success story, engaging generation after generation of young people.
Zenith is The ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
About Wella Company
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol. At Wella Company, we are innovators who seek to inspire consumers and beauty professionals through our brands to look, feel, and be their true selves. We are committed to building the best beauty company in the industry where our 6,000+ employees across more than 100 countries can bring their best selves to work.
About Twenty Twenty
Twenty Twenty is a multi-award-winning production company which has been making original, innovative programmes for global audiences for over thirty years. Recognition for their work includes awards from BAFTA, Emmy, Grierson and the Royal Television Society. Shows Twenty Twenty have created include the global hit First Dates, which just finished airing it’s 19th series on Channel 4 and has launched in 19 different territories around the world; as well as First Dates Hotel, which is due to air it’s 7th series on Channel 4 from 6th September.
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Tel: +44 7399523659