4Youth does Brand Closeness is our study about how brands fit into the lives of young people. It has been designed to act as a definitive guide to help you understand the relationships that young people have with over 200 leading brands across 11 product and service categories. We shine a light on which brand categories, and individual brands within these categories, have the greatest traction with young people. And crucially, why.
Take a look at the above video for a summary of the research project, or if you'd like to know more - we'd love to come and present the full research deck to you and your teams. If you're interested, get in touch with us: Claudia Beith (CBeith@Channel4.co.uk) and Joe Chapman(JChapman@Channel4.co.uk)DOWNLOAD BRAND CLOSENESS SUMMARY SLIDES