4Youth

4Youth Community

What is 4Youth Community?

4Youth Community is an online community owned by Channel 4 and is home to over 1200 16-24 year olds. We put your questions to them each and every week to get the insight you need on this hard to reach and rapidly evolving audience.

How does it work?

We use a range of methodologies; Q&As, surveys, ideation sessions, focus groups, diaries and live chats. We’ll mix and match to make sure we get the most useful answers and deliver a report to you. We’ve asked questions on pretty much everything - from tampons to veganism, testing hair care adverts to finding out their passions.

Who can use it?

We offer the 4Youth Community for free to support our commercial agency and client partners. The team at Channel4 have partnered with bespoke community providers LRWTonic to help get you the answers you need. So if you have burning questions for the 16-24 audience, let us know what you want to investigate and we’ll take it from there!

4Youth Bank Holidays

With the upcoming spring bank holidays, we have pulled together some key insights looking at how 16-34s will celebrate and key spending opportunities.

Brand Love Letters

With Valentine’s Day in mind and in keeping with the theme of love, we asked the 4 Youth Community to write a love letter to their favourite brand.

We asked them to explain the best things about the brand, shared values, how the brand could improve the relationship and what sets them apart from other brands

Cancel Culture

We carried out a deep dive into 16-24 year olds thoughts on cancel culture to explore where they stand on the hotly contested matter. 

The Rise of BeReal

While BeReal continues to sweep over the nation as the new it social media, we investigated how (and if) 4Youth members are using it, and how they feel about it.

Lionesses Win The Euros

After 56 trophy-less years, England beat Germany 2-1 to win the Euros in front of a sold out Wembley crowd and a peak UK TV audience of 23.4 million viewers. This was a new feat for women’s football. The last twenty years have seen staggered progress, reluctant investment and a continuous struggle for the public’s attention and appreciation. Could this victory change it all? We asked our 4Youth community about the tournament and the impact England’s win could have on women’s football and wider society.

Celebrating Pride

As the 50th anniversary of the UK’s first Pride march is coming up, we asked 16-24 year olds who identify as LGBTQIA+ to tell us their thoughts on the movement and how they think brands can better engage with LGBTQIA+ issues.